For Amazon Prime Day, check out this to-do list.
Time： 2023-07-05 10:31
Amazon recently made an exciting announcement: Prime Day 2023 will take place on July 11-12. It's an annual event for all Amazon sellers.
To make the most of this opportunity, sellers must prepare well in advance.
IAN has compiled a list of things you need to do to prepare for Prime Day, divided into product, sales and inventory distribution. Check them out one by one
1. Optimize product information
Optimize title, product description, keywords:
Revise the title to make it interesting and accurate; Modify the sentences in the product description so that they are direct and detailed, showing what makes the product unique and attracting the attention of potential buyers.
Adding keywords that are relevant to the product and have a high conversion rate can make the product easier to find by potential buyers on Amazon, increasing sales conversion. The specific method is to conduct keyword research for the top 10 competitors and integrate reference.
Update high-quality product pictures and videos:
By providing clear, detailed pictures, customers can better understand the appearance, details and features of the product. Video can bring better experience to customers, increase customer trust and satisfaction with products, and improve their purchase intention.
Gather more recent reviews:
Buyers often look for recent reviews to assess the quality of an item. By collecting more high-quality reviews, potential buyers can be given a more comprehensive product feedback and trust can be built.
Carefully select the right products to advertise:
Choosing the right products to focus on (e.g., rating over 3.6, 100 + reviews, quality product descriptions, images and videos, and adequate inventory) can lead to higher conversion rates during Prime Day.
Increase advertising budget:
Before Prime Day begins, many consumers actively seek out discounts and offers in various channels. So before you start selling, you need to grab their attention and get them to put the goods in the cart ahead of time. Increasing the advertising budget can increase the exposure of a product during Prime Day.
Many sellers race to place ads during Prime Day, especially those with pay-per-click CPC ads, and AD rates can skyrocket. Tinuiti, a marketing strategy firm, has publicly said it will increase its advertising budget limit by at least 50%.
Layout based on sales data, trends and conversion rates:
Different advertising strategies should be adopted for high-and low-volume SKUs. By counting the sales data of each SKU in the store, we can find those products with potential and increase the bidding strength of CPC ads for these products. However, for SKUs with low sales, the budget of advertising bidding can be reduced.
Working with influencers:
Find influencers on Instagram, Facebook, TikTok or YouTube, or take advantage of Amazon's influencer program. Influencers' personal labels should be consistent with brand values, and their fan base should match the audience of the product. Work with them to insert ads into the content to keep target audiences informed ahead of time about Prime Day discounts and offers.
Match the bundle:
Get creative and create bundles of complementary products. Many customers are lazy and would love a time-saving "one-stop shop." Not only will this save on shipping and packaging costs, but it will also increase the value of the average order and encourage everyone to spend more.
Iii. Inventory and distribution
Check inventory and estimate stock:
Stockouts are a nightmare for every Amazon seller. It is highly likely that sales will increase significantly during Prime Day, so proper inventory planning based on market demand and historical data (last year's data) is needed to avoid stock-outs.
Plan your logistics and set up Amazon Direct Delivery:
Sellers need to complete FBA warehousing as soon as possible, develop a fast processing and delivery process for peak orders, and prepare additional packaging materials.
Amazon Direct Fulfillment can be used as an alternative to FBA. Inventory information can be shared in real time between suppliers and Amazon using Electronic Data Interchange (EDI). Even if Amazon's warehouses can't fill orders, sellers will still be able to use the service to fulfill customers' purchase needs and ensure that orders are completed.
The above is the list of tasks for the Sprint Prime Day. You should check it again at the last minute and make a layout in advance.