The transcript of Amazon Prime Day is coming, and cross-border sellers come back quickly!
Time： 2023-07-18 15:16
Prime Day sales in 2023 reached $12.7 billion, setting a new record in history.
Household goods and appliances beat out electronics as the popular category.
Compared with the previous two years of malaise, 2023 traffic and single volume have significantly increased, which is more confident.
IAN has put together the statistics. Let's review them
Prime Day 2023 set a new record in history
According to data from Adobe Analytics, consumers spent $6.4 billion on Amazon on the first Day of Prime Day, which was the highest sales day in Amazon's history. On the second Day of Prime Day, spending reached $6.3 billion, up 6.4 percent from the same period last year.
According to Adobe statistics, the two-day Prime Day total sales reached $12.7 billion, setting a new record since Prime Day. This represents an overall increase of 6.1% compared to last year's 2022 sales of $11.9 billion.
Overall, Amazon Prime Day was a good year.
2. Prime Day transcript
1. 2023 Prime Day is more explosive than expected
In the first half of 2023, overseas demand has been relatively weak, and consumer attitudes are inclined to caution, and cross-border sellers have faced no small pressure in the first half of the year. The previous two years Prime Day was also a tepid state, and the market is not very optimistic about this year's Prime Day. However, after the Prime Day data came out this year, it was very optimistic, giving many sellers confidence.
The average order size for 2023 Prime Day was $54.05, up from $52.26 for the same period in 2022.
This shows that consumers are more willing to invest more money in this year's Prime Day, and the overall consumption atmosphere trend is good.
Nearly two-thirds (65%) of households placed two or more orders during Prime Day shopping, bringing the average household spend to approximately $155.67.
2. Home furnishings dominate
Consumers are more likely to buy home goods on Prime Day 2023. According to statistics, sales of appliances on Prime Day increased by 52% compared to the average day in June. Household goods and clothing were also popular, increasing by 27 percent and 24 percent respectively.
3. What is the consumer portrait of 2023 Prime Day?
Prime Day shoppers are portraits of high-income, suburban women between the ages of 35 and 44. Eighty-eight percent of shoppers are Prime members, and many have been members for quite some time, with 73 percent having been members since 2019 or earlier and 84 percent having been members for at least a year. Ninety-seven percent of consumers were aware of Prime Day before they made a purchase, and 80 percent had attended the event.
4. What do consumers think of promotional offers?
52% of Prime Day shoppers said they bought items they had been waiting for a sale. Many people use the event to save on standard purchases, or to put off making big-ticket purchases.
66% of consumers said they were very satisfied with this year's promotions. Despite the good deals, 54 percent of consumers compared Amazon's prices to other retailers before participating in Prime Day - 36 percent compared Walmart and 25 percent compared Target.
As for other major summer promotions, 34 percent of consumers said they were likely to attend Target Circle Week, 33 percent were likely to attend Walmart + Week, and 37 percent said they would not attend any of the other promotions.
After Prime Day, cross-border sellers must be effective for the situation of specific stores.
There are mainly the following five aspects: advertising efficiency, distinguish effective delivery; Analyze pricing strategy based on data; Optimize the listing of products according to the conversion rate; Timely follow up the after-sales of Prime Day to obtain more praise; Timely accounting and replenishing inventory, etc.